It’s totally possible to run a business and also be kind to the earth. In fact, that’s the focus of this Niche of the Week!
The “green” niche is one of affiliate marketing’s evergreen niches (pun only sort of intended). It’s also quite vast — there are so many sub-niches within it, targeting different interests and lifestyles, from people who want to start growing their own food to those who want to reduce their impact on the planet. We’ve dived into this very large niche before; you can check out our featured post on green energy affiliate programs.
And of course, the green niche also intersects with another hugely popular niche: fashion. There are plenty of manufacturers that have introduced lines of high-quality, sustainable clothing, which you can find featured on sites such as the Ethical Fashion Blog and Moral Fibres. Sustainable clothing is made using methods and materials that have a low impact on the environment, which mostly means natural fibers. Within this particular sub-niche, you’ll also find organic clothing, which is our specific focus in this Niche of the Week!
Organic products, whether food or clothing, have to meet a stringent set of agricultural standards, which includes no synthetic pesticides. Most organic clothes and textiles are made from cotton, but it’s far from the only choice (take, for example, bamboo clothing!). Organic cotton is gentler on your skin (making it a great choice for people with allergies and intense skin sensitivities) and healthier for the environment.
The Internet is an endless source of wonder and information. However, without understanding the best ways to go about your research, you may end up with a lot of great information… that’s totally irrelevant to your needs.
This is true with keyword research, especially if you are just starting out. Choosing which keywords to target and promote can be overwhelming for the new affiliate marketer.
Don’t let it scare you. Keyword research can be time-consuming, but it isn’t rocket science and it’s not some giant mystery. It’s just a matter of knowing where to look and having an idea of what your customer is looking for — that means knowing what phrases they’re using to search for sites like your own.
An important part of keyword research is finding long-tail keywords, the ones that might be 4 or 5 or more words. Why? The more descriptive your keywords are, the better. There might be 100,000 sites out there targeting “organic clothing,” but only a few that have focused on the far more specific keywords “organic clothing for adults” or “organic clothing for sensitive skin.” It’ll be a lot easier to rank for those long-tail keywords, and they help you target a specific audience, to boot.
Another thing to know is that good keywords should help you achieve your end goals: traffic + sales. You need to pick keywords that are not only topic-related but more so have high conversion rates.
So let’s start.