When picking a niche for an affiliate program, make sure to narrow it down as much as possible and target a specific market. A good example is this week’s niche: Paleo diet affiliate programs.
The Paleo diet falls under the ever-popular, evergreen weight loss niche. We’ve covered diet affiliate programs before, but the Paleo diet is different. It is a specific diet targeting people committed to a very particular lifestyle.
What is it?
I would like to regale you with what I have learned in the course of my research but I want to make this post short and sweet, so I will let Nom Nom Paleo, a wonderful site, tell you what Paleo is all about:
“In a nutshell, the Paleo diet (or, as I like to think of it, the Paleo template—the word “diet” tends to mislead folks into thinking this is nothing more than a temporary weight-loss program) is based on the notion that for optimal health, modern humans should go back to eating real, whole unprocessed foods that are more healthful than harmful to our bodies.”
Paleo is not really another diet program for weight loss. More than that, it is a lifestyle change of eating only whole, unprocessed food.
If you are going to pursue this niche, it is always a good idea to check out similar websites on Paleo like this authority site, The Paleo Diet, which is already a go-to site for everything Paleo.
Analyzing the market
I quickly ran “Paleo diet” in Google Trends to see how popular this niche is now. Surprisingly, there has been a noticeable decline in searches for this term over the past two years (2015–2016). Nevertheless, the spikes on the graph below for the years 2015 to 2016 are still reasonably desirable and constant values.
Additionally, the top 5 countries from which most searches originate are highly developed countries that host a huge percentage of the “buying market.” I am therefore confident the Paleo niche is still worth targeting.
Selecting keywords with intent
With a very popular niche like the Paleo diet, you need to be careful with your keyword selection. The right keyword list will not only attract the right market, but also have a higher rate of conversion and help you generate more leads over time.
For this niche, the focus is on finding keywords with intent or keywords with buyer intent. These keywords usually lead the searcher to take action—whether that means buying something, seeking out information, inquiring about a product or service, or taking any other step that will likely lead to a sale.
There are different levels of buyer intent. The keywords that we want to target this time are high-intent keywords, which are keywords that signal a buyer is ready to conduct a purchase. The keywords that fall under this category are usually the “buy now” keywords and the “product” keywords. You may check out the examples below for reference on these types of keywords:
Once you are familiar with the keywords you are targeting, it is a lot easier to pick these keywords using AffiloTools.
To do keyword research in AffiloTools, simply log in to your Affilorama account
If you are new to AffiloTools, you can refer to this how-to page here first for instructions on setting up and unlocking AffiloTools.
Source – https://goo.gl/cs7nwY