eCommerce Affiliate Programs: Fill Your Cart or Go Window Shopping?

If you are a follower of our NOTW (niche of the week), you may have noticed that we cover a LOT of niches with great products that you can sell online. That includes travel (including cruises), food and wine, health and more! Sometimes they’re digital products available through ClickBank and other affiliate marketplaces, sometimes they’re retail sites that have products in that week’s niche. But this is the first time that we are covering affiliate programs offered by other eCommerce retailers as a niche in and of itself.


Personally, I find this niche an interesting topic to discuss because it opens up a wide range of marketing techniques that can be applied to a website (I will be discussing all these marketing stuff in the latter part of this post), maybe more so than some of the other affiliate niches we’ve looked at.

If you are a creative person who thinks outside of the box, then this niche is perfect for you. Here’s why:

The Niche Defined

Trying to definite “eCommerce affiliate programs” can be a challenge just because there’s so many interpretations of the word “eCommerce.” However, this is the definition we’re going with:

E-commerce affiliate programs are affiliate websites that promote online stores. This niche covers all web stores that allow a seller offer digital and/or physical products.

Do not confuse this niche with an e-commerce store setup or a dropshipping website! You do not need to put up a full-functioning e-commerce site for this niche. You could have nothing but blog posts on your website, and then choose one of these programs to feature on your website to recommend products they might be interested in. Remember in affiliate marketing, you only need to lead your visitors to the landing page of the product (or, in this case, website) that you are promoting through your affiliate link. You don’t necessarily need them to buy specific products.





eMarketer reports that in 2015, online retail sales comprised the 7.4% of total retail sales worldwide. This percentage, while small, still amounted to $1.671 trillion US dollars.

Furthermore, the report claims that by 2019, retail sales will jump to $3.578 trillion.

And despite that huge number and huge increase, that would still only be 12.8% of the total retail purchases.

The graph here shows the increase in eCommerce sales from the year 2014 to 2019. However, even though there is a rapid growth in the eCommerce sales every year, and it’s projected to keep growing, the industry only makes up a small percentage of worldwide sales, still leaving a huge percentage of sales to brick-and-mortar businesses.

So even though eCommerce is only a small percentage of total retail sales worldwide, it’s still raking in the money. And by raking in the money, we’re talking about earning more than $1 trillion dollars in 2015….more than $2 trillion in 2016, and more than $3 trillion by 2018! Because let’s not forget, this industry is also growing constantly.

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