Why Should You Care About Organic Search?
Of these two main sources of traffic, search always comes out on top. In fact, a recent study by Experian Marketing Services found that on average, 87% of a website’s traffic comes from organic sources. This percentage of course, varies by industry. However it doesn’t change the fact that the majority of traffic in almost every industry comes from people typing their queries into Google or another search engine and clicking on the links in the results.
This means if your website is not optimized for search, you are potentially losing out on large amounts of traffic.
But what do I mean by “optimized for search”? I mean, your website should be created and maintained according to several widely accepted best practices for search engine optimization. You should also implement your other marketing efforts (especially content marketing and social media marketing) keeping your SEO goals in mind.
Why Should You Learn SEO?
OK, so we know SEO is important. But, there are thousands of SEO experts in the world. Wouldn’t it just be easier to hire someone to do your SEO instead of trying to understand it all?
Yes, of course. I definitely think it’s a good idea to hire someone with SEO expertise to help you out. However, if you develop an understanding of how search engine optimization works, your affiliate marketing efforts will ultimately benefit from it. In fact, by understanding what your SEO provider does, you may be able to get more out of the services they provide.
But if you’re still not convinced the additional SEO knowledge will do you any good, here are 11 reasons why every affiliate marketer should learn SEO.
- Understand Search Engines
You get that search traffic is important, but do you understand what it takes for your website to do well on a search engine? How do Google, Bing and Yahoo even work?
- Improve Your Website’s Design
Once you begin to understand how search engines work, you will see that a good website is not just about a pretty design and some clever content. While the focus of modern SEO is to make websites human-friendly, it’s important to remember that how you and I see a website is different from how search engines view it.
- Optimize Your Content
You don’t need me to tell you this, but… content is king.
On your site, on your blog, on social media… everywhere you look, the web is overflowing with millions of pieces of content.
But, how much of it is actually good quality?
In the early days of the web, it took very little to get your website to do well on a search engine. In 2015, that has completely changed. The major search engines are heavily focused on the quality of your website now, and your content has a lot to do with it. For more:- https://goo.gl/SQmeMD